Production and editing / Year: 2024
Express Avatar on mobile
I edited and produced the video, including sound design and creative use of AI-based manipulations. The primary goal was to highlight the product's new mobile functionality, transitioning beyond its established desktop use.
The key challenge was delivering a dynamic, fun, and engaging video within tight deadlines. I had the creative freedom to craft content that emphasized the product’s user-friendly experience on mobile while maintaining a lighthearted and energetic tone.
The final result is a vibrant video that effectively showcases the mobile experience, reflecting the product’s innovative, approachable, and unique qualities. It successfully captures attention and reinforces the brand’s forward-thinking and user-focused approach.
